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UGG has launched its “Gift the Feeling” holiday campaign, starring JT, KATSEYE’s Megan Skiendiel, Lunay and Yeat. The Holiday 2026 collection is available on UGG’s website and through select global retailers; prices and specific retailer availability were not included in the report.
UGG has launched its Holiday 2026 campaign, “Gift the Feeling,” featuring rapper JT, KATSEYE member Megan Skiendiel, Puerto Rican artist Lunay and Yeat. The accompanying collection is available now through UGG’s website and select global retailers, putting the brand’s seasonal footwear on sale alongside a campaign built around surprise gift packaging.
The campaign is described as the latest chapter of UGG’s “Born to Feel” platform. Its holiday gathering centers on deliberately deceptive wrapping: oversized or novelty-shaped boxes conceal footwear and socks. In one scene, Lunay opens a banana-shaped box containing UGG socks; Skiendiel unwraps a feline-shaped package holding the Elea Fluffed Slip-On. Yeat’s gift is concealed in a truck-shaped box, while JT appears with the brand’s Classic Mini.
The report also identifies several styles in the seasonal range. They include the Classic Tread Fluffed Boot, described as having a Vibram sole for outdoor use; the extra-slouchy Classic Ultra Tall Boot; and the faux-fur Heritage Utility Grizz. Skiendiel is shown wearing the Après City Tall boots, and Yeat wears the Classic Mini Outpost. The source does not provide prices, full product specifications or a complete list of items in the collection.
UGG’s Holiday 2026 collection is listed as available now on the brand’s website and at select global retailers. That availability statement comes from the source report; it does not specify which retailers carry each item, whether stock varies by market or whether every product is available immediately in every region.
UGG Pairs Campaign With Seasonal Footwear
The launch gives shoppers a new seasonal collection to browse and shows how UGG is presenting it: through a cast of music artists and a playful gift-opening concept rather than a product-only announcement. The campaign’s familiar and novelty-shaped packages make unwrapping part of the creative, while the collection spans several silhouettes, from the low-profile Elea Fluffed Slip-On to tall boots and a more rugged-looking style.
For readers considering a purchase, the practical information is limited but clear on two points: the collection is being sold through UGG’s own site and select retailers, and the campaign features specific named styles that shoppers can use to identify products. The source offers no pricing or stock details, so readers will need to check their local seller for availability and product information.
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A New Chapter in Born to Feel
UGG presents “Gift the Feeling” as the newest installment of its “Born to Feel” campaign platform. This holiday edition uses a gathering and surprise presents to connect the brand’s products with seasonal gifting. The report describes the creative as drawing on a viral trend involving misleading or unexpected gift wrapping; it does not identify a specific trend origin or provide audience data.
The campaign arrives as UGG promotes a range of holiday footwear rather than a single headline product. Alongside the styles highlighted in the campaign, the report mentions the Classic Tread Fluffed Boot, Classic Ultra Tall Boot and Heritage Utility Grizz. A separate note in the source says JW Anderson and UGG have also launched a campaign starring Kaia Gerber, but provides no further details, so that collaboration is not part of the confirmed information about this holiday collection.
““Gift the Feeling””
— UGG campaign title
Prices and Retailer Stock Remain Unspecified
The source does not state how much the products cost, list the participating global retailers or confirm whether all highlighted styles are currently in stock. It also gives no regional release schedule, product-by-product materials beyond the descriptions provided, or details about whether the campaign will appear in additional formats. The named artists’ participation is reported, but no direct comments from them or UGG representatives are included.
Check Local Listings for Availability
The reported next step for shoppers is to check UGG’s website or a local participating retailer for current product listings, prices and stock. The source gives no dates for later campaign releases or additional collection drops, and UGG has not been quoted on further plans in the material provided. Availability and product details may differ across markets.
Key Questions
What is UGG’s “Gift the Feeling” campaign?
It is UGG’s Holiday 2026 campaign, built around a holiday gathering where novelty-shaped and deceptive gift packages reveal footwear and socks. The report calls it the latest chapter of the brand’s “Born to Feel” platform.
Who appears in the campaign?
The featured lineup named in the report is rapper JT, KATSEYE’s Megan Skiendiel, Puerto Rican artist Lunay and Yeat.
Which UGG styles are highlighted?
The report names the Classic Tread Fluffed Boot, Classic Ultra Tall Boot, Heritage Utility Grizz, Après City Tall boots, Elea Fluffed Slip-On and Classic Mini Outpost, among others.
Where can shoppers buy the Holiday 2026 collection?
The source says it is available now on UGG’s website and at select global retailers. It does not identify specific stores or confirm stock in each region.
Are prices and availability details confirmed?
No. The report does not provide prices, a full retailer list or item-by-item stock information. Shoppers should check local listings for current details.
Source: hypebae.com
