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Model Vivian Wilson said she hopes to play a “power fantasy villain” as she celebrated Awe Inspired’s Nocturne jewelry campaign in West Hollywood. The fall 2026 campaign features Wilson as Inanna, Persephone and Medusa, and she said her personal style has grown bolder as her fashion profile has risen.
Model Vivian Wilson said she wants to play a “power fantasy villain,” while celebrating Awe Inspired’s fall 2026 Nocturne campaign in West Hollywood on Oct. 8. The campaign features Wilson portraying the mythological figures Inanna, Persephone and Medusa, and the event brought attention to her expanding fashion work and evolving personal style.
Speaking with WWD at Petit Ermitage, Wilson described the character she hopes to play as “slightly unhinged” and “sadistic.” She said her friends are not convinced she could take on the role, but added: “One day I will be doing it.” The remarks were an expression of an ambition, not an announcement of a casting or acting project.
Wilson said she relates most to Medusa, arguing that the figure is often treated as inherently evil despite a more complicated mythology. “But also, she does turn bitches into stone, and I respect that,” she told WWD. She also acknowledged that rebellious characters have become a recurring part of her public image, saying she would like to explore beyond that type but does not mind it.
The Nocturne campaign’s three figures appear in a collection that marks the final chapter of Awe Inspired’s fall 2026 line. The brand’s co-founder and chief executive, Max Johnson, told WWD that Wilson took part in creative development, including reviewing sketches. He said the campaign was, in some ways, crafted around her. Wilson was especially drawn to Inanna, also known as Ishtar, whose mythology includes associations with gender fluidity, Johnson said.
A Fashion Profile Still Taking Shape
The event offers a view of how Wilson’s work is extending from modeling into campaign collaboration and personal styling. She told WWD that her clothing choices have become more daring and adventurous as more people pay attention to what she wears. She described the result as “my style, but amplified”, and said it has also become “a bit more mature.”
Her growing résumé includes a runway debut in September 2025, appearances for Gucci and Alexander McQueen, a Savage X Fenty campaign and Desigual’s anti-AI “Born to Disobey” campaign. The Awe Inspired work gives her a role in shaping the campaign’s visual direction as well as appearing in it. Her interest in an acting role remains a personal goal; the source report does not identify a project or timetable.
The collection also reflects a brand direction Johnson described as responding to customer interest in darker mythological figures. He said Awe Inspired began with jewelry intended to carry meaning for people who had overcome difficult experiences. The Nocturne line draws on figures associated with shadow and darkness, placing Wilson’s Medusa interest within the campaign’s broader theme.
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From Runway Debut to Nocturne
Wilson made her runway debut in September 2025, and her fashion work has since included runway appearances, brand campaigns and collaborations. In Desigual’s “Born to Disobey” campaign, she walked a malfunctioning robot on a leash. She told WWD that her style has changed along with the attention her work brings, while remaining her own.
Awe Inspired was founded by Max Johnson and his mother, Jill Johnson, a three-time cancer survivor. Max Johnson said the company initially built its goddess pendants around the idea of jewelry as a marker of meaning and survival. He told WWD that, after observing customer interests over several years, the brand saw stronger interest in darker mythological figures and developed Nocturne in response.
The Oct. 8 celebration at Petit Ermitage included cocktails, tarot readings and a candlelit ceremony. Guests included Ava Phillippe, Mette, Empress Of and Langley Fox Hemingway. These event details establish the setting for Wilson’s comments; the main development is her campaign collaboration and stated interest in acting.
““I’d love to play a ‘power fantasy villain’””
— Vivian Wilson, speaking to WWD
No Acting Project Has Been Named
Wilson has not identified a specific villain role, production or timeline. Her comments describe an aspiration, and the report does not confirm that she has signed on to an acting project. She also said she has ideas for what may come next but did not share details.
The source report describes Wilson’s campaign participation and Johnson’s account of the creative process, but it does not specify the campaign’s release schedule or provide sales figures for the collection. Johnson’s comments about customer interest are his characterization of the brand’s audience, not independently reported market data.
Wilson Keeps Future Plans Open
Wilson said she is considering ideas but is not planning every career step in advance. “I’m a very spontaneous person, so I don’t even know what’s coming,” she told WWD. She added that she keeps herself “on my own toes.”
No next acting role or fashion project was confirmed in the report. The immediate next development to watch for is whether Wilson announces a new collaboration or an acting opportunity; until then, the villain role remains a stated ambition rather than a booked part.
Key Questions
What did Vivian Wilson say she wants to do next?
Wilson said she would like to play a “power fantasy villain”, describing the character as slightly unhinged and sadistic. She did not name a production or role.
What is Awe Inspired’s Nocturne campaign?
It is the final chapter of the brand’s fall 2026 collection. The campaign features Wilson portraying Inanna, Persephone and Medusa.
How was Wilson involved in the campaign?
Awe Inspired CEO Max Johnson told WWD that Wilson joined the creative process early, including reviewing sketches. He said the campaign was, in some ways, crafted around her.
Has Wilson been cast in a villain role?
No casting was reported. Wilson described a role she hopes to play someday, but no project, production or schedule was announced.
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