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Kim Jones has announced a return to his namesake label, with its first collection planned for Fall 2027. The line is expected to span fashion, art and design, with versatile clothing for men and women; the first store is planned for Hong Kong in October 2027.
Kim Jones is returning to his namesake label, announcing a new collection planned for Fall 2027 after leaving Dior and Fendi and nearly two decades after closing his original brand. The relaunch will give the designer a platform outside the established luxury houses where he built much of his recent career.
According to Harper’s Bazaar, the new label will bring together fashion, art and design. Its clothing is planned for both men and women, with an emphasis on versatility and on moving beyond fashion’s customary categories. Jones is expected to produce most of the collection in Japan, while leather goods will be made in Italy.
The brand’s first store is slated to open in Hong Kong in October 2027. The report says further stores across Asia and international retail partners are expected to follow. It does not provide details on prices, the collection’s product range or the scale of the planned retail network.
Jones first established his label in 2003 and closed it in 2008 when he moved to lead Dunhill. His subsequent roles included Louis Vuitton menswear, Dior Men and Fendi. He left Fendi in late 2024 and Dior in early 2025, according to the report.
A Platform Beyond the Luxury Houses
The return matters because it puts Jones’s own name, rather than a heritage house’s identity, at the center of his next fashion project. At Dior, Fendi and Louis Vuitton, he worked within brands with established archives and audiences. A namesake label gives him more room to set the brief himself, although how far the new collection will depart from his past work remains to be seen.
His earlier career is associated with bringing streetwear, sportswear and youth culture into conversation with luxury fashion. Harper’s Bazaar points to his collaborations at Louis Vuitton and Dior as part of that record. The new label’s stated interest in versatility and art and design may continue that cross-disciplinary approach, but that is an interpretation of the plan, not a description of a collection that has yet been shown.
The announcement also gives the industry a concrete date to watch: Fall 2027. Between now and then, the label will need to define its products, retail strategy and identity. For readers, the news is a planned new fashion business—not yet a preview of what it will make or how it will perform.
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From His First Label to Dior
Jones launched his original label in 2003 after graduating from Central Saint Martins. Harper’s Bazaar reports that parts of his graduate collection were bought by John Galliano. Jones closed the label five years later to take over at Dunhill, then joined Louis Vuitton’s menswear division as style director in 2011.
In 2018, he became artistic director of Dior Men. He also took on Fendi in September 2020, overseeing couture, ready-to-wear and fur, before departing that house in late 2024 and Dior in early 2025. The report describes his work at these brands as combining their archives with influences from music, art, athleticwear and youth subcultures.
Since leaving those roles, Jones has continued with smaller projects. In 2025 he became creative director of Areal, an urbanwear line under Chinese outerwear company Bosideng, and he launched a collaboration with Aman Essentials, the lifestyle-products business associated with Aman. The new namesake label is a separate return to designing under his own name.
Details Still Awaiting a Reveal
The announcement sets out a broad direction and timetable, but no collection pieces, campaign, prices or launch-day retail details are included in the supplied report. It is also unclear how the label will balance clothing with its planned work in art and design, or which international retail partners will carry it.
The report says the first store is slated for Hong Kong in October 2027 and that additional Asian stores and international partners are expected. Those plans do not establish how many locations will open, where they will be, or whether the schedule could change. The label’s commercial scale and audience are not yet known.
The Road to Fall 2027
The next major milestone is the presentation of the first collection, planned for Fall 2027. Before then, further announcements may clarify the label’s product categories, pricing, distribution and launch schedule; no such details are confirmed in the source report.
The planned Hong Kong store opening in October 2027 will be another test of the brand’s stated retail ambitions. The report anticipates more locations in Asia and international retail partners, but does not give a timetable for those additions. Until the collection and sales channels are specified, the extent of Jones’s return remains a plan rather than a fully detailed launch.
Key Questions
When is Kim Jones’s first collection for the new label expected?
The first collection is planned for Fall 2027, according to Harper’s Bazaar.
What will the Kim Jones label make?
The report says the label will explore fashion, art and design, with versatile clothing for men and women. A more specific product list has not been released in the supplied material.
Where will the label produce its goods?
Production is expected to be predominantly in Japan, with leather goods made in Italy.
Where will the first store open?
The first store is slated to open in Hong Kong in October 2027. Further locations and international retail partners are expected, but no details have been provided.
Why is this a return for Jones?
Jones launched his original namesake label in 2003 and closed it in 2008. The planned Fall 2027 collection would mark his return to designing under his own name after years in senior roles at Dunhill, Louis Vuitton, Dior and Fendi.
Source: rss
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