Exploring how American styles like cowboy boots and Ivy League prep are gaining global popularity in 2026, and what brands can do to capitalize on this trend.

Louis Vuitton will organize a 600-km classic car rally in Italy from September 1-4, coinciding with the F1 Italian Grand Prix, reviving a historic tradition.

Ben Francis, founder of Gymshark, is negotiating to buy back part of his 21% stake sold to private equity, aiming to increase his control of the brand.

Vera Wang’s birthday celebration featured a striking outfit that garnered widespread attention online, highlighting her influence in fashion.