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Who What Wear editors have highlighted five trends to watch for Fall 2026: opulent textiles, royal purple, plaid, modern heirlooms and refined military jackets. The editors frame the choices as a mix of seasonal runway influences and pieces they believe can last beyond one season; the report is editorial guidance, not a guarantee of what shoppers will buy or wear.
Who What Wear has named five fashion trends its editors recommend watching for Fall 2026: opulent textiles, royal purple, plaid, modern heirlooms and military jackets. The outlet’s shopping guide connects runway looks with potential wardrobe purchases, while presenting longevity and personal style as the season’s wider mood.
The report points to floral jacquard, silk faille and tapestry-inspired prints as examples of opulent textiles. Associate Director of Special Projects Kristen Nichols said designers including Ralph Lauren and Dries Van Noten made a case for lavish fabrics, particularly in evening jackets. The article includes examples of jackets from those designers alongside other shopping suggestions.
Royal purple is the guide’s standout color trend, with Associate Shopping Director Judith Jones citing looks on the Fall/Winter 2026 runways at Loewe and Tory Burch. Jones suggests the hue can appear across categories, including sweaters, jackets, bags and shoes. The report does not provide sales data or measure how widely consumers are adopting it.
Fashion Editor Sierra Mayhew describes plaid as an established fall pattern gaining runway and street-style visibility, and suggests a plaid wool coat as a repeat-wear option. The final two trends are less about a single print or color: Associate Editorial Director Eliza Huber calls intricate, bespoke-feeling investment pieces “modern heirlooms,” while Associate Fashion Editor Nikki Chwatt highlights military jackets in more restrained cuts and finishes.
Five Trends, One Longevity Pitch
The guide’s value for readers is practical as well as seasonal: it turns a broad runway mood into five identifiable shopping directions, from a color accent to a coat or jacket. Its emphasis on pieces that can be worn beyond one season offers an alternative to buying solely for short-lived novelty, though that is the editors’ framing rather than a proven forecast of how long the items will remain popular.
The suggestions also leave room for different levels of commitment. A shopper could try royal purple through an accessory, choose plaid in a familiar shirt or coat, or invest in a more elaborate textile or tailored jacket. The article’s examples are product recommendations, not evidence that any particular item is necessary or suitable for every wardrobe.
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From Runway Looks to Wardrobes
Who What Wear presents the trends as emerging from Fall/Winter 2026 runway collections and the editors’ interpretations of those shows. Chwatt says military jackets appeared at houses including Khaite and Ann Demeulemeester in February, and describes the current version as more refined than earlier, overtly military styles. Her examples include concealed buttons, frog closures, embroidery and high-quality materials.
The report’s “modern heirlooms” label is the editorial team’s own term, according to Huber. She points to Kallmeyer and Conner Ives as designers whose work reflects the idea, including a silk robe coat by Conner Ives. The broader longevity theme also informs the guide’s treatment of plaid and opulent fabrics, but the source does not establish that these trends are new to fashion or exclusive to Fall 2026.
“Fall 2026 will see the return of opulent textiles.”
— Kristen Nichols, Who What Wear associate director of special projects
Runway Signals, Not Sales Data
The article is an editorial trend forecast and shopping guide, not a market survey. It does not quantify runway appearances, consumer demand, retail sales or how many brands will carry each trend. Statements such as plaid being “everywhere” reflect an editor’s assessment and are not supported by a numerical measure in the source.
It is also unclear how the trends will translate into broadly available or affordable products once the season’s collections reach stores. The guide names example pieces, but it does not report their stock, prices, release dates or expected availability. The durability of any individual item—and whether shoppers will treat it as an heirloom—cannot be confirmed from the report.
Watch for Retail Arrivals
The report directs readers toward Fall 2026 collections and shopping options, but does not give a calendar for when the cited items will be available or identify a next editorial update. Readers can watch for retailers and designers to release seasonal collections, then compare the guide’s runway-led suggestions with actual prices, materials and availability.
As those products arrive, it will become clearer which ideas appear across multiple labels and which remain limited to particular collections. For now, the five trends are Who What Wear editors’ recommendations, not confirmed outcomes for the season.
Key Questions
What are the five Fall 2026 trends in the Who What Wear guide?
The five are opulent textiles, royal purple, plaid, modern heirlooms and military jackets.
Which designers are cited for the military jacket trend?
Associate Fashion Editor Nikki Chwatt names Khaite and Ann Demeulemeester as houses where the look appeared on runways in February.
What does Who What Wear mean by “modern heirlooms”?
Associate Editorial Director Eliza Huber uses the term for intricate, bespoke-feeling pieces that a buyer might keep and pass down. It is the editors’ description, not a verified prediction about an item’s longevity.
Does the report show that these trends are already selling well?
No. The source offers editorial observations and shopping recommendations, but does not include sales figures, consumer surveys or other evidence of demand.
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