14 Best Black Friday Watch Deals You Can’t Miss This Year

This year's Black Friday is packed with amazing watch deals that you won't want to miss. I've rounded up the 14 best options for every style and budget, from smartwatches with over 110 sport modes and health tracking features to elegant traditional designs like the Anne Klein Women's Leather Strap Watch. Look for budget-friendly pieces, such as the Amazon Essentials Men's Easy to Read Strap Watch, which combines comfort and readability. Plus, I'll guide you through essential factors to evaluate when choosing. There's plenty more to explore, ensuring you snag the perfect watch this holiday season!

Key Takeaways

• Look for discounts of 20% to 50% on popular smart watches, including fitness tracking and health monitoring features.
• Compare prices across retailers to find the best deals on traditional and casual watches, ensuring you get the best value.
• Prioritize essential features like GPS and heart rate monitoring in your search for fitness trackers during Black Friday sales.
• Consider customizable options and comfort factors in watches to enhance personal style and usability while shopping.
• Keep an eye out for extended warranty offers during holiday sales for added protection on your watch purchase.

Smart Watch Fitness Tracker with 100+ Sport Modes

If you're someone who thrives on staying active and wants to track your progress across over 110 sports modes, then the Smart Watch Fitness Tracker is perfect for you. This versatile gadget not only keeps tabs on your runs and yoga sessions but also lets you answer calls and check social media alerts right from your wrist. With its extra-large HD screen, you won't struggle to see your stats, whether you're cycling or playing basketball. The watch's lightweight design guarantees comfort, while features like sleep tracking and heart rate monitoring help you maintain a healthy lifestyle. Plus, it's waterproof—great for those unexpected rain showers. At around $20, it's an amazing deal you won't want to pass up this Black Friday!

Best For: Active individuals who want a budget-friendly smartwatch that tracks multiple sports and health metrics while providing smartphone connectivity.

Pros:

• Wide range of features: Includes 110+ sport modes, health monitoring, and smartphone notifications.
• Affordable price: Offers great value at around $20, making it accessible for many users.
• Comfortable and stylish design: Lightweight build with customizable watch faces for personal expression.

Cons:

• Minor app connectivity issues: Some users have reported problems with the app interface and connection stability.
• Limited waterproofing: While it has an IP68 rating, it's not suitable for hot water or seawater.
• Battery life may vary: Performance can change based on usage patterns, with some users expecting different battery longevity.

Amazon Essentials Mens Easy to Read Strap Watch

The Amazon Essentials Men's Easy to Read Strap Watch is an outstanding choice for anyone seeking a stylish and functional timepiece without breaking the bank. I've found its large face and digits make telling time incredibly easy, which is a huge plus for those of us who don't want to squint at our watches. While some users noted the diameter might be smaller than expected, I think it strikes a balance between aesthetics and visibility. The watch keeps perfect time, and I appreciate its reliability—one user wore it daily for over three years without any issues. Just keep in mind that the band might feel tight if you have larger wrists, but for under $16, it's a fantastic deal, especially as a gift or a reliable secondary watch.

Best For: Individuals seeking an affordable, easy-to-read watch that combines functionality with a stylish design.

Pros:

• Excellent visibility with a large face and easily readable digits.
• Reliable accuracy, with users reporting consistent timekeeping over extended use.
• Great value for money, making it an ideal gift or a secondary watch option.

Cons:

• The watch band may be uncomfortably tight for users with larger wrists.
• Some users reported that the materials feel cheap, particularly the band.
• Concerns about durability, especially regarding the longevity of the band with regular use.

Smart Watch with 1.91 HD Screen and Fitness Tracking

Looking for a reliable smartwatch that combines functionality with affordability? You'll love the Smart Watch with a 1.91-inch HD screen. This beauty features a full touch display and customizable watch faces, so you can showcase your personal style. It supports wireless calls and notifications from apps like Instagram and Messenger, keeping you connected without the need to reply. With over 110 sports modes, it tracks your fitness journey, and its 24/7 heart rate monitoring provides real-time insights into your health. Plus, it's lightweight and comfortable enough for all-day wear, even while you sleep. With its long battery life and durability, it's an excellent value, making it a perfect gift or a treat for yourself this Black Friday!

Best For: Those seeking an affordable yet feature-rich smartwatch for fitness tracking and daily connectivity.

Pros:

• Affordable alternative to high-end smartwatches while offering comparable features.
• Lightweight and comfortable, making it suitable for all-day wear, including during sleep.
• Long battery life, lasting up to a week on a single charge.

Cons:

• Cannot reply to messages, limiting interactivity with notifications.
• Some users have noted the need for improved instructions and app translations.
• IP68 waterproof rating means it is not suitable for prolonged submersion.

Anne Klein Womens Leather Strap Watch

For anyone seeking a stylish yet affordable timepiece, the Anne Klein women's leather strap watch stands out as an ideal choice this Black Friday. Its elegant design is both sophisticated and timeless, making it perfect for any occasion. I was pleasantly surprised by how much better it looks in person, showcasing high quality that rivals more expensive brands. The soft, slim leather band not only enhances its dressiness but also fits well on larger wrists, eliminating the need for extenders. While it's water-resistant—a feature not found in all Anne Klein watches—be mindful that some users reported battery life concerns. Overall, I'd highly recommend this watch; its versatility and charm make it a fantastic addition to anyone's accessory collection.

Best For: Those seeking a stylish, elegant, and affordable watch suitable for both casual and formal occasions.

Pros:

• Elegant and timeless design that looks even better in person.
• Comfortable fit on larger wrists without the need for extenders.
• Water-resistant feature adds practicality for everyday wear.

Cons:

• Some watches may arrive with battery issues, potentially affecting longevity.
• Minor alignment issues with the watch band reported by detail-oriented users.
• Limited information on battery life from the seller, leading to customer inquiries.

Fossil Nate Men's Watch with Oversized Chronograph Dial

Searching for a watch that blends rugged style with functionality? The Fossil Nate Men's Watch with its oversized 50mm case does just that. Its military-inspired design features a sleek matte black stainless steel body paired with a chic black leather strap. Trust me, this watch looks great whether you're dressing up or keeping it casual. The chronograph features, including subdials for tracking time and a user-friendly stopwatch, make it incredibly practical. Plus, the hardened mineral crystal lens is scratch-resistant, adding to its durability. While the leather strap might feel stiff at first, it softens beautifully over time. With great value and a stylish presentation, the Fossil Nate is a perfect choice for anyone wanting a reliable, eye-catching timepiece.

Best For: The Fossil Nate Men's Watch is best for individuals seeking a stylish yet functional timepiece that combines rugged aesthetics with practical features.

Pros:

• Stylish design that suits both casual and dressy occasions.
• Durable materials including scratch-resistant mineral crystal and sturdy stainless steel.
• User-friendly chronograph features with intuitive stopwatch controls.

Cons:

• The leather strap may feel stiff initially before it softens with wear.
• Concerns about the potential for the black finish to chip over time.
• Some issues with packaging and delivery, leading to damaged watch boxes.

Fossil Grant Men's Watch with Chronograph or Automatic Display

The Fossil Grant Men's Watch, with its chronograph or automatic display, stands out as the perfect choice for anyone wanting to blend style with functionality. I love how it effortlessly combines elegance and practicality, making it suitable for everything from casual outings to business meetings. The genuine leather or stainless steel band feels great on the wrist, and the watch itself is easy to read, thanks to its thoughtful design. Plus, the glow-in-the-dark feature is a fun touch! With a price range of $65 to $75, it delivers exceptional value without breaking the bank. Many users rave about its durability, often lasting over a decade. Honestly, it's a watch I'd confidently recommend, whether for yourself or as a gift.

Best For: Anyone seeking a stylish yet functional watch that can transition seamlessly from casual to formal occasions.

Pros:

• Elegant design that complements a variety of outfits and occasions.
• Durable construction with a reputation for longevity, often lasting over 10 years.
• Glow-in-the-dark feature and easy-to-read display enhance usability in different lighting conditions.

Cons:

• Some may find the design a bit understated or boring compared to more flashy options.
• Requires battery replacement by a jeweler, which can be an inconvenience.
• Minor shipping issues reported by some customers, although product quality remains high.

Fitbit Versa 4 Fitness Smartwatch

Anyone looking to elevate their fitness journey will find the Fitbit Versa 4 Fitness Smartwatch to be an exceptional choice this Black Friday. With features like built-in GPS, 24/7 heart rate monitoring, and over 40 exercise modes, it's a thorough tool for tracking your health. I love how it provides a Daily Readiness Score, helping me decide when to push myself and when to take a break. The battery life exceeds six days, and it even offers water resistance up to 50 meters. Plus, the 6-month Fitbit Premium membership opens up personalized insights that really enhance the experience. Whether you're a casual walker or a dedicated athlete, this smartwatch is designed to support you every step of the way!

Best For: Anyone seeking a versatile fitness smartwatch that tracks health metrics and supports various exercise modes for both casual users and dedicated athletes.

Pros:

• Comprehensive health tracking with features like heart rate monitoring, sleep tracking, and Daily Readiness Score.
• Long battery life of over 6 days, allowing for extended use without frequent charging.
• Water-resistant up to 50 meters, making it suitable for swimming and other water activities.

Cons:

• Some users report issues with notification vibrations and call features.
• Integration with Alexa can be finicky at times.
• Certain functionalities, like music control and snooze features for alarms, are missed by users.

Casio Illuminator AE1500WH Series Mens Digital Watch

Looking for a reliable watch that combines functionality and affordability? The Casio Illuminator AE1500WH Series Men's Digital Watch is a fantastic choice. I've found this watch offers a large, bold display that makes it super easy to read, even during busy rehearsals or at work. It's lightweight and comfortable, thanks to the rubber strap, and it comes packed with features like a stopwatch, alarms, and dual time zones—perfect for casual or tactical use. Plus, with a battery life of up to ten years, I rarely worry about changing it. At just $20-$25, it's a steal for the quality and durability you get, making it one of the best Black Friday deals you shouldn't miss!

Best For: Individuals seeking a reliable, functional, and affordable digital watch for everyday use and outdoor activities.

Pros:

• Large, bold display for easy readability in various conditions.
• 10-year battery life ensures long-lasting performance without frequent replacements.
• Lightweight and comfortable rubber strap makes it suitable for extended wear.

Cons:

• Some users have concerns about its water resistance compared to older models.
• Limited features may not satisfy those looking for advanced smartwatch capabilities.
• The design may be considered too simple for those preferring more stylish or complex watches.

Nine West Womens Crystal Accented Bracelet Watch

For those who appreciate a blend of elegance and affordability, the Nine West Women's Crystal Accented Bracelet Watch stands out as a perfect choice during Black Friday Watch Deals. Available in stunning gold, two-tone silver and gold, and rose gold, this watch exudes a classy vibe that suits any occasion, from business meetings to birthday celebrations. The large, clear numbers make it easy to read, and the high-quality materials give it an expensive look at a budget-friendly price. However, some users have reported issues with color fading and fit, so I'd suggest considering a resizing kit for comfort. Overall, this elegant piece is a fantastic gift idea or a stylish addition to your own collection—definitely worth checking out!

Best For: Individuals seeking an elegant and affordable watch that is suitable for various occasions.

Pros:

• Elegant design available in multiple attractive colors, enhancing any outfit.
• Large, clear numbers for easy readability, making it practical for everyday use.
• High-quality materials provide an expensive appearance at a budget-friendly price.

Cons:

• Some users report color fading over time, raising durability concerns.
• Sizing issues may arise, as the band may not be adjustable for a perfect fit.
• Resizing may require additional effort or tools, such as a resizing kit, for comfort.

Apple Watch Series 10 Smartwatch (GPS 42mm)

The Apple Watch Series 10 Smartwatch (GPS 42mm) stands out as the perfect companion for fitness enthusiasts and health-conscious individuals. With its sleek Jet Black Aluminium Case and a larger Always-On Retina Display, it's designed for both style and functionality. I love how the advanced health features, like ECG capabilities and sleep tracking, keep me informed about my well-being. Plus, its customizable Activity Rings motivate me to stay active throughout the day. Staying connected is a breeze too, whether I'm responding to texts or checking the weather. The battery life impresses me, lasting through the night and charging quickly. If you're looking for a durable, eco-friendly smartwatch, the Apple Watch Series 10 is definitely worth considering this Black Friday.

Best For: The Apple Watch Series 10 is best for fitness enthusiasts and health-conscious individuals seeking a stylish and functional smartwatch.

Pros:

• Advanced health tracking with ECG capabilities, sleep tracking, and activity monitoring.
• Quick charging with an 80% charge in about 30 minutes, allowing for extended use throughout the day.
• Durable design with water resistance up to 50m and crack resistance, making it suitable for various activities.

Cons:

• Limited compatibility as it works seamlessly only with iPhone users.
• Higher price point compared to other smartwatches on the market.
• Battery life may vary depending on usage and features activated, potentially requiring daily charging for heavy users.

Casio Womens LQ139A-1B3 Black Classic Analog Casual Watch

Ideal for those with petite wrists or anyone who appreciates a classic, understated style, the Casio Women's LQ139A-1B3 Black Classic Analog Casual Watch stands out for its elegant design and comfortable fit. Its watch face, about the size of a nickel, makes it perfect for those who prefer smaller timepieces. The adjustable band, featuring seven holes, guarantees a snug fit, which many users love. Although some find it a bit small for adult wear, it's a fantastic option for preteens or anyone seeking simplicity. With accurate timekeeping and a lightweight feel, I find it perfect for daily use. Plus, at under $20, it's an excellent bargain—ideal as a starter watch or for busy moms who need a reliable, stylish accessory.

Best For: Those with petite wrists, preteens, or anyone seeking a classic and stylish yet affordable watch.

Pros:

• Elegant and classic design that is easy to read.
• Lightweight and comfortable for daily wear and exercise.
• Excellent value for money at under $20, making it a great option for casual use.

Cons:

• The watch face may be too small for adult wearers.
• Made of plastic, which raises concerns about durability.
• Some users may prefer to replace the silicone strap with a different material.

BY BENYAR Men's Analog Quartz Chronograph Watch

Looking for a stylish yet functional watch that won't break the bank? The BY BENYAR Men's Analog Quartz Chronograph Watch is a fantastic choice. With its solid metal construction and premium rubber strap, it's designed for both work and play. Whether you're in a business meeting or enjoying a casual outing, this watch fits right in. It boasts water resistance up to 100 meters, making it reliable for swimmers, and the luminous features guarantee you can read the time even in low light. Priced around $30, it's surprisingly high quality. Users rave about its accuracy and comfort, with many appreciating how easy it is to adjust the band. For a budget-friendly option, you can't go wrong with BY BENYAR!

Best For: Those seeking an affordable yet stylish watch for various occasions, including business, casual outings, and sports.

Pros:

• High-quality construction with solid metal and premium rubber strap for durability.
• Water-resistant up to 100 meters, making it suitable for swimming and outdoor activities.
• Accurate timekeeping and comfortable fit, with adjustable band options.

Cons:

• Minor design flaws, such as tachymetre bezel misalignment and less premium-looking hands.
• Chronograph hands may require zeroing upon arrival for optimal performance.
• Small date window may be difficult to read for some users.

Mens Ultra-Thin Minimalist Waterproof Wrist Watch

For anyone seeking a stylish yet functional timepiece without breaking the bank, the Mens Ultra-Thin Minimalist Waterproof Wrist Watch stands out as an exceptional choice. Its sleek all-black design exudes sophistication, making it a versatile accessory that pairs well with almost anything. I've found it surprisingly comfortable, and the large face adds a modern touch without feeling bulky. While it has some minor quirks—like being a bit hard to read in low light and a tendency to run fast occasionally—the overall value is fantastic. Many have complimented its appearance, often mistaking it for a more expensive watch. If you prioritize style and affordability, this timepiece is definitely worth considering for your collection, and hey, why not grab a couple for different occasions?

Best For: Individuals seeking an affordable yet stylish wristwatch that complements various outfits and suits a minimalist aesthetic.

Pros:

• Sleek all-black design that enhances any outfit.
• Comfortable fit with a large, modern face.
• Durable construction that receives positive compliments on appearance.

Cons:

• Difficult to read in low-light conditions.
• Tends to run fast by approximately 5 minutes every 2 weeks.
• Glass scratches easily, becoming noticeable after a few months.

BY BENYAR Mens Analog Quartz Waterproof Wrist Watch

If you're on the hunt for an elegant yet affordable timepiece, the BY BENYAR Men's Analog Quartz Waterproof Wrist Watch stands out as a fantastic option. I've always admired its sophisticated design that rivals much pricier Swiss models. It's versatile enough for both casual outings and business meetings, making it a great gift for friends or family.

One of its best features is the multifunctional elements like the chronograph and stopwatch, which come in handy during emergencies. While it lacks a glow-in-the-dark feature, the overall durability is impressive—surviving tough conditions without major issues. However, some users have reported mixed experiences with battery life and timekeeping precision. Still, for the price, it offers great value and style.

Best For: Individuals seeking an elegant, affordable watch that is versatile for both casual and formal occasions.

Pros:

• Stylish Design: Resembles expensive Swiss timepieces, earning compliments for its sophisticated appearance.
• Multifunctional Features: Includes chronograph and stopwatch functions, useful in various situations, especially emergencies.
• Durability: Well-built and survives tough conditions, making it suitable for daily wear.

Cons:

• Limited Nighttime Visibility: Lacks a glow-in-the-dark feature, which may hinder visibility in low light.
• Inconsistent Battery Life: Some users report needing battery replacements within months.
• Quality Control Issues: Mixed reviews on timekeeping precision and button functionality.

Factors to Consider When Choosing Black Friday Watch Deals

When I'm on the hunt for Black Friday watch deals, I always consider a few key factors to make the best choice. Price range is essential, but so is the brand's reputation and the watch's features—after all, a stylish design won't matter if it doesn't work well for my needs. Plus, I can't overlook the importance of a solid warranty and return policy; knowing I have options gives me peace of mind during my shopping spree.

Price Range Considerations

Setting a clear price range is essential for snagging the best Black Friday watch deals. You'll find significant discounts, often between 20% to 50% off retail prices, which means you can grab higher-quality watches without breaking the bank. If you're budget-conscious, consider options under $30 that still offer great functionality and design. For a little more, mid-range watches priced between $50 to $150 often come with additional features and better build quality.

Now, if you’re eyeing luxury timepieces, don’t overlook the potential 30% or more discounts these brands can offer during Black Friday. This makes investing in a long-lasting accessory a lot more feasible. However, before diving into the excitement of shopping, it’s wise to set that price range. This helps narrow down your choices and keeps you from overspending in the heat of the moment. In addition to luxury timepieces, Black Friday is also a great time to snag the best Black Friday tech deals. With discounts on items like smartphones, laptops, and smartwatches, it’s a perfect opportunity to upgrade your gadgets. By setting a budget and doing some research beforehand, you can make the most of these deals and get the best value for your money.

Also, remember to factor in the total cost, including shipping fees and taxes, as these can affect the final price of your discounted watch. By keeping your budget in mind, you can enjoy the thrill of the hunt while making a smart purchase!

Brand Reputation Importance

Choosing a watch during Black Friday means not just hunting for discounts but also considering brand reputation. When I look at potential deals, I find that an established brand often signifies higher quality and reliability. This trust is essential, especially when I'm investing in a timepiece. Well-known brands usually have solid customer service, which can be a lifesaver if I need warranty support or after-sales assistance.

I also pay attention to reviews and ratings. Positive feedback from other consumers reflects a brand's past performance and overall satisfaction levels, giving me confidence in my purchase. Established brands tend to be transparent in their marketing, offering clear information about product features and specifications, which helps me make informed decisions.

Additionally, I consider the perceived value of a reputable brand. A watch from a respected name often retains its resale value better than lesser-known options. So, while I'm excited about snagging a deal, I remind myself that the brand's reputation can greatly impact my overall experience and investment. In the end, it's not just about the price; it's about making a choice I'll be happy with long after Black Friday is over.

Features and Functionality

How do I guarantee I'm getting the most out of my watch purchase during Black Friday? First, I'd recommend looking for watches that come packed with multifunctional capabilities. Features like health monitoring, customizable watch faces, and Bluetooth connectivity can really elevate your experience, allowing you to receive notifications and calls seamlessly.

Next, I think a clear, large display is essential, especially if you sometimes struggle to read small text or find yourself in low-light conditions. It's a game changer! Don't forget to check the water resistance ratings, too—models rated IP68 or 5 ATM are perfect for anyone who enjoys swimming or exercising without worrying about damage.

Battery life is another key factor; I often aim for watches that last between 5 to 11 days on a single charge. This way, I spend less time tethered to a charger. Ultimately, compatibility with smartphones and apps enhances the overall functionality, making it easy to track fitness metrics and receive alerts. By keeping these features in mind, I'm confident I'll find the perfect watch this Black Friday!

Style and Design Preferences

When it comes to picking the perfect watch this Black Friday, I plunge into the style and design preferences that resonate with my personal taste. First off, I think about the overall aesthetic; do I lean towards a minimalist design, or do I prefer something with an oversized case that stands out? I appreciate a classic look that can shift from casual to formal settings, making it versatile for any occasion.

Next, I pay attention to materials. Choices like stainless steel, leather, or silicone not only affect the watch's appearance but also its comfort on my wrist. The size of the watch face and band plays a significant role too. A larger face might offer more features, but it can feel bulky on my wrist, while smaller designs can look dainty and elegant.

Color schemes are another factor I can't overlook. Whether I opt for a monochromatic look or a trendy two-tone design, I make sure it matches my wardrobe, enhancing versatility. Finally, I love customizable features, like interchangeable bands or adjustable watch faces, allowing me to personalize my watch for different occasions. Each decision shapes my overall style, making the hunt for the perfect watch exciting!

Warranty and Return Policy

After settling on the style and design I love, the next step is understanding the warranty and return policy that comes with my Black Friday watch deal. This part's essential because it protects my investment. Most brands offer limited warranties ranging from one to two years, covering defects in materials and workmanship. I want to make certain I'm covered if something goes wrong down the line.

Next, I explore the return policy. Some retailers can be a bit strict, imposing restocking fees or having tight deadlines for returns, especially on sale items. I pay close attention to the conditions for returns; some only accept items if they're unused and in their original packaging. That's a big deal if I change my mind!

Lastly, I keep an eye out for extended warranty offers during the holiday sales. These can provide extra peace of mind and guarantee I get the most out of my purchase. So, as I shop, I remind myself to read the fine print—it's worth it to know I'm making a smart, secure choice for my new watch.

Frequently Asked Questions

What Payment Methods Are Accepted for Black Friday Watch Deals?

When I shop for great deals, especially during Black Friday, I always check what payment methods are accepted. Most retailers typically take major credit cards like Visa and MasterCard, but I've seen stores also accept digital wallets such as PayPal and Apple Pay. Some places even allow financing options, which can be handy if I'm eyeing a pricier watch. Always double-check the checkout page to avoid surprises later—trust me, it saves a lot of hassle!

Can I Return a Watch Purchased on Black Friday?

Did you know that about 30% of holiday shoppers return at least one gift each year? If you buy a watch on Black Friday, return policies can vary by retailer. Typically, you can return a watch, but check the specific policy before purchasing. Some stores offer extended return windows during the holiday season, so you might have extra time. Just keep the receipt and packaging handy to make the process smoother!

Are There Warranty Options for Watches Bought on Black Friday?

When it comes to warranty options for watches I buy, I always check the manufacturer's policy first. Most brands offer at least a one-year warranty, covering defects but not accidental damage. Some retailers even provide extended coverage, especially during sales. I recommend keeping the receipt and any warranty paperwork safe, as they're essential if I need repairs. Always read the fine print, so I know exactly what's covered and what isn't.

Will Prices Drop Further After Black Friday Sales?

I often wonder if prices drop further after Black Friday. Typically, they don't fall much more, especially on popular items. Retailers know shoppers are enthusiastic to snag deals, so they're less likely to offer significant discounts immediately after. However, if you're willing to wait until the post-holiday sales, you might find some price cuts. Just keep in mind, the best selection often disappears quickly, so act fast if you see something you love!

How Can I Ensure the Authenticity of the Watches?

When it comes to ensuring a watch's authenticity, I've learned a few key steps. First, always buy from reputable retailers or authorized dealers; they provide guarantees. Next, check the watch's serial number—each brand has a unique format. Inspect the craftsmanship, too; genuine watches have precise details. Finally, consider getting a professional appraisal if you're unsure. Trust me, taking these precautions can save you from disappointment and a potential costly mistake.

Conclusion

So, if you're thinking twice about diving into these Black Friday watch deals, don't hesitate! You might feel overwhelmed by choices, but remember, a good watch isn't just a timepiece; it's a reflection of your style and personality. With options ranging from smart tech to timeless classics, there's something for everyone. Grab the chance to elevate your wrist game this year—trust me, you won't regret it! Happy shopping, and may you find the perfect watch!